Kraus Jeans

Kraus Jeans is an Indian casualwear and denim brand that describes itself as a lifestyle label for the fashion-conscious woman. It makes jeans, bottoms and tops and sells through exclusive brand outlets, franchise stores, multi-brand retail and online.

What is Kraus Jeans?

Kraus Jeans is an Indian casualwear brand focused on women. The brand calls itself a casual wear lifestyle brand fit for the fashion-conscious woman of today, and says its design studio blends fashion and technology. Its products are made in India.

Products and positioning

Denim is the core of the range, with skinny, straight, flare, wide-leg and mom fits as well as jeggings and joggers. The brand also offers cargos, treggings and leggings, shorts, skirts and skorts, pants, shirts, tops, tees and flat knits. More recent additions include baby tees, linen pants and athleisure, and collections are refreshed about every two months. A line called Kraus Kurves was launched to celebrate the natural curves of Indian women.

Distribution

Kraus Jeans sells through exclusive brand outlets, franchise stores, multi-brand retail and online channels. It has been opening stores beyond the large metros, with recent openings in cities such as Nashik, Nagpur, Pune, Bhopal and Guwahati, the last being its first store in the North East. The trade press reports plans for further stores in the financial year 2027.

Why it matters

Kraus Jeans is an example of an Indian denim label that grows through a store network in smaller cities rather than only in the large metros.

Frequently asked questions

Where is Kraus Jeans from?

Kraus Jeans is an Indian brand and its products are made in India.

What does Kraus Jeans sell?

Kraus Jeans sells women's jeans, bottoms and tops, including skinny, wide-leg and mom fit denim, tees and flat knits.

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