DAWN Denim
Germany
DAWN Denim is a Berlin-based jeans label founded in 2015 by Marian von Rappard and Ines Rust. It makes jeans from organic cotton and hemp denim in its own factory in Vietnam.
| Founded | 2015 |
|---|---|
| Founders | Marian von Rappard and Ines Rust |
| Headquarters | Berlin, Germany |
| Production | Saigon, Vietnam |
| Materials | Organic cotton and hemp denim |
| Website | dawndenim.com |
What is DAWN Denim?
DAWN Denim is a German denim brand based in Berlin and founded in 2015 by Marian von Rappard and Ines Rust. Rust is a fashion designer who describes herself as a Berliner by choice. The brand's slogan is Fair fits better.
Products and production
The brand makes jeans from organic cotton and hemp denim fabric. Production takes place in Saigon, Vietnam, at a textile factory the company runs itself. A collection called Art on Broken Pieces used faulty jeans as canvases for embroidery by the Swedish artist Sofia Holt, produced at a small embroidery facility in Saigon.
Sustainability approach
- The company says it earned all 100 points on the Fair Wear Foundation performance check, which it links to running its own factory
- It monitors raw material quality and working conditions
- Production waste is recycled into new designs
- The Tip Me initiative lets people donate to the embroiderers without buying anything
Why it matters
DAWN Denim is a notable small German label that owns its production site, which gives it direct control over working conditions, and it involves its online community in questions of fit and sizing.
Frequently asked questions
Where is DAWN Denim from?
DAWN Denim is a German label based in Berlin, with its own factory in Saigon, Vietnam.
Who founded DAWN Denim?
DAWN Denim was founded in 2015 by Marian von Rappard and the fashion designer Ines Rust.