Twinlife
Twinlife is a Dutch casualwear and sportswear brand. It offers collections for men, women and children and has built a wholesale business in the Netherlands and Germany.
| Country | Netherlands |
|---|---|
| Segment | Casualwear and sportswear |
| Target | Men, women and children |
| Former owner | Euretco |
| Website | twinlife.nl |
What is Twinlife?
Twinlife is a casualwear and sportswear brand from the Netherlands. It designs relaxed everyday clothing with a sporty character for men, women and children.
History
Twinlife was for some time part of the brand portfolio of Euretco, the Dutch buying and services association based in Breda. When Euretco withdrew from its own brand activities in 2005, Twinlife was sold to Four Holding BV in Dronten, a company led by Gauke Poelman that also owned the Dutch jeans retail chain For Sale.
Products and positioning
- Casual menswear
- Womenswear
- Childrenswear
- Sport-inspired clothing
The brand sits in the mid-market casual segment, with collections designed for everyday wear rather than performance sport.
Distribution
Twinlife has historically sold through fashion retailers, with Germany as an important export market alongside the Netherlands.
Why it matters
Twinlife reflects the history of Dutch fashion buying groups, which developed private and exclusive brands for their member retailers before many of them later sold those brands to independent owners. Its move from a buying group to a privately held company illustrates how wholesale brands in the Benelux casualwear market have changed hands as retail structures evolved.
Frequently asked questions
Where is Twinlife from?
Twinlife is a casualwear and sportswear brand from the Netherlands.
Who owns Twinlife?
In 2005 Twinlife was sold by the buying association Euretco to Four Holding BV in Dronten.