9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Denim and casualwear

Blue LOOP Originals

Netherlands

Blue LOOP Originals is a Dutch sustainable clothing brand that makes products from recycled denim. It also developed the BlueCAMP tent, which contains recycled denim.

Facts
Country of originNetherlands
FocusRecycled denim
ProductBlueCAMP tent
PartnerTenCate Outdoor Fabrics
Segment
Premium
Categories
WomenswearMenswearAccessories
Sales channels
WholesaleE-commerce

What is Blue LOOP Originals?

Blue LOOP Originals is described by Dutch outlet De Betere Wereld as a sustainable clothing brand from the Netherlands. Its concept is to give worn out jeans a new life by turning them into new clothing.

Products and positioning

  • Clothing made from recycled denim.
  • BlueCAMP, a two person tent in which about a quarter of the material is recycled denim.
  • A tent developed with TenCate Outdoor Fabrics in Nijverdal.
  • A groundsheet made of Recuppasta, a plastic made from waste material.

Why it matters

Blue LOOP Originals shows how denim recycling can reach beyond clothing into outdoor products. The tent also featured in Dutch coverage of festival camping. As the source dates from 2016, readers should confirm the current range and availability with the brand.

The BlueCAMP tent was also covered by Dutch outlets Bright and Kampeermeneer, which reported on a tent made from old jeans at the Oerol festival, so the denim recycling idea reached a broader public.

Frequently asked questions

Where is Blue LOOP Originals from?

Blue LOOP Originals is a sustainable clothing brand from the Netherlands.

What does Blue LOOP Originals sell?

It sells clothing made from recycled denim and has made the BlueCAMP tent containing recycled denim.

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