Kings of Indigo
Netherlands
Kings of Indigo is an Amsterdam sustainable denim brand operating since 2012. It says it makes high quality denim with the lowest impact, offers free repairs under a three year warranty and uses QR codes to trace garments from fibre to finished piece.
| Founded | 2012 |
|---|---|
| Headquarters | Amsterdam, Netherlands |
| Segment | Denim and casualwear |
| Warranty | Free repairs, three years (per brand) |
| Traceability | QR code on labels |
| Website | kingsofindigo.com |
What is Kings of Indigo?
Kings of Indigo, often abbreviated KOI, is a denim brand from Amsterdam. Its website describes it as an Amsterdam sustainable fashion brand since 2012, aiming to make the highest quality denim with the lowest impact.
Products and positioning
The core product is the five-pocket jean, offered in women's and men's cuts including skinny, straight, tapered, loose and flared. The range also covers denim jackets, corduroy pieces, tops, bottoms, outerwear and accessories. The brand sits in the premium segment, where price is justified by durability and responsible production.
- Five-pocket jeans in a range of cuts
- Denim jackets and corduroy pieces
- Tops, bottoms, outerwear and accessories
Sustainability and traceability
Sustainability is the brand's central claim. According to its website:
- Customers receive free repairs under a three year warranty.
- QR codes on labels let customers trace a garment from fibre to finished piece.
- The brand works with responsible production partners.
- It measures its impact by how long a garment stays in use.
Kings of Indigo and technology
The QR code labels are a documented example of digital product information in apparel. They connect each physical garment to supply chain data, which anticipates the digital product passport requirements being introduced in the European Union, though the brand's own pages do not describe any such regulatory plan.
Business model and distribution
The brand has a physical store in Amsterdam and an online shop. Wholesale partners, store counts and revenue are not given in the source consulted. No owner or founder is named on the page, so none is stated here.
Why it matters
Kings of Indigo is a clear case of a denim brand making repair, longevity and traceability part of its business model rather than a marketing add-on.
Frequently asked questions
Is Kings of Indigo sustainable?
The brand describes itself as a sustainable fashion brand and offers free repairs under a three year warranty, with QR codes linking garments to their production journey.
Where is Kings of Indigo from?
Kings of Indigo is from Amsterdam in the Netherlands and has operated since 2012, according to its website.