Kuyichi
Kuyichi is a Dutch denim brand founded in 2000 that pioneered organic cotton jeans. It makes denim and timeless wardrobe staples using organic, recycled and regenerative cotton.
| Founded | 2000 |
|---|---|
| Country | Netherlands |
| Organic denim since | 2004 |
| Memberships | Fair Wear Foundation, GOTS certified |
| Website | kuyichi.com |
What is Kuyichi?
Kuyichi is a Dutch denim brand founded in 2000. It presents itself as a pioneer of organic denim, having introduced organic cotton jeans in 2004, and has built its identity around sustainable materials and transparent production.
Products and positioning
The collection combines jeans with timeless wardrobe staples such as linen shirts and shorts. Kuyichi applies a no conventional cotton policy: its cotton is organic, recycled, in-conversion organic or regenerative, and the brand holds GOTS certification.
Kuyichi is a member of the Fair Wear Foundation, which aims to audit each of its Tier 1 factories at least once every three years.
Distribution
The brand sells through its own online shop and through physical retailers that stock Kuyichi, with a retailer locator to help customers find local stockists.
Why it matters
Kuyichi was one of the first denim brands to commit to organic cotton, long before sustainability became a mainstream theme in fashion. Its policies on fibre sourcing and factory monitoring make it a reference point for the wider Dutch denim scene and for brands seeking to reduce the footprint of jeans production.
Frequently asked questions
Where is Kuyichi from?
Kuyichi is a denim brand from the Netherlands, founded in 2000.
Is Kuyichi sustainable?
Kuyichi uses only organic, recycled, in-conversion or regenerative cotton, is GOTS certified and is a member of the Fair Wear Foundation.