denim.lab
Netherlands
denim.lab is a Dutch denim brand founded by Sander van de Vecht. It makes selvedge jeans for men and kids, woven on old shuttle looms in Japan and Thailand.
| Founder | Sander van de Vecht |
|---|---|
| Country | Netherlands |
| Fabric | Selvedge, woven in Japan and Thailand |
| Range | Men's and kids' denim |
| Website | denimlab.nl |
What is denim.lab?
denim.lab is a Dutch denim brand founded by Sander van de Vecht. Its philosophy is that the fabric comes first, and the company is sourcing-driven.
Products and positioning
The brand makes men's and kids' denim, plus shirts, jackets and accessories. Notable items include the Japanese Hidden shirt collection and the Regular Malibu 350 DRY denim. Dry collections follow no fixed seasons, and new limited-edition pieces are added now and then.
Production
- All denim is selvedge, woven on old shuttle looms in Japan and Thailand
- Some limited editions use deadstock fabric
- Signature trims include Italian leather patches and indigo-dyed thread
- Van de Vecht's company also makes jeans for other European brands
Distribution
Products are sold through the webstore and retailers. Agents in London and Germany support sales, and Instagram has helped attract customers worldwide, including in Singapore. Most pieces are held in stock rather than pre-ordered, although the NOS jeans programme depends on ongoing reorders.
Why it matters
denim.lab is a specialist example of a small European denim label that built its identity on fabric sourcing and a stock-based model.
Frequently asked questions
Who founded denim.lab?
denim.lab was founded by Sander van de Vecht.
Where is denim.lab denim made?
Its selvedge denim is woven on old shuttle looms in Japan and Thailand.