Butcher of Blue
Netherlands
Butcher of Blue is a denim brand from Amsterdam in the Netherlands, founded by Bob Rijnders. It makes jeans with a distinctive blue-lined selvedge and a butcher hook detail in the back pocket.
| Country | Netherlands |
|---|---|
| Base | Amsterdam |
| Founder | Bob Rijnders |
| Product | Selvedge denim jeans |
| Signature detail | Butcher hook in the back pocket |
What is Butcher of Blue?
Butcher of Blue is a Dutch denim brand. In a June 2014 article, the denim publication Heddels calls it a local denim maker in the context of Amsterdam Denim Days, and names Bob Rijnders as its founder. Rijnders also runs a suburban Amsterdam store called Best of Brands.
Products and positioning
The brand makes denim jeans. The flagship model carries a triple blue line selvedge ID along the hem and coin pocket, and a butcher hook detail inside the back pocket.
History
About a year before the article was published, the brand and the Dutch jeans maker Denham the Jeanmaker released a book of their faded denim after a year of wear.
Why it matters
Butcher of Blue is an example of a small independent Amsterdam denim label, built around a recognisable product detail and the enthusiast denim community.
Frequently asked questions
Where is Butcher of Blue from?
Butcher of Blue is a denim brand from Amsterdam in the Netherlands.
Who founded Butcher of Blue?
Bob Rijnders is named as the founder of Butcher of Blue in a 2014 Heddels article.