9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Denim and casualwear

Bukser Jeans

Netherlands

Bukser Jeans is a Dutch menswear brand specialising in business jeans. According to a company press release, the jeans are handcrafted in Portugal from environmentally friendly materials.

Facts
FounderNino
CountryNetherlands
ProductBusiness jeans for men
ProductionHandcrafted in Portugal
Websitebukserjeans.com
Websitebukserjeans.com
Segment
Mid-market
Categories
MenswearDenim
Sales channels
E-commerce

What is Bukser Jeans?

Bukser Jeans is a menswear brand that sells jeans designed to be suitable for business wear. A press release published on the Dutch platform Mt Sprout says the brand was founded by Nino, who could not find jeans that fitted him well and suited a business setting and decided to make them himself.

Products and positioning

The brand targets stylish professionals and combines luxury with simplicity. Its stated ambition is to become the number one business jeans brand in the Netherlands. The jeans are offered in several colours.

How it is made

The press release says the jeans are made from high-quality, environmentally friendly material and are handcrafted in Portugal.

Distribution

The brand sells through its website, bukserjeans.com. The release mentions volume discounts, with 10 per cent off when buying three pairs and 20 per cent off when buying five, but it gives no sales figures, founding date or location.

Why it matters

Bukser Jeans is an example of a small online brand built around one product niche, the business jean.

Frequently asked questions

Where is Bukser Jeans from?

Bukser Jeans is a Dutch brand, and its jeans are handcrafted in Portugal according to a company press release.

What does Bukser Jeans sell?

It sells jeans for men that are designed to suit business wear, in several colours.

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