29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Denim and casualwear

Agave Denim

XCVI · United States

Agave Denim is a Californian premium denim brand founded by Jeff Shafer and operating since 2002. It makes hand-finished jeans and knitwear, and has been owned by Los Angeles-based XCVI since 2016.

Facts
Founded2002
FounderJeff Shafer
OwnerXCVI LLC (since 2016)
OriginCalifornia, United States
Websiteagavedenim.com
Segment
Premium
Categories
DenimMenswearWomenswear
Sales channels
E-commerceWholesale

What is Agave Denim?

Agave Denim is an American premium jeans brand from California. It describes its products as designed and handcrafted in California and positions itself as west coast luxury, with denim hand finished domestically and marked Made in the USA.

History

The brand was founded by Jeff Shafer and has been operating since 2002. In May 2016 it was acquired by XCVI LLC, a Los Angeles womenswear company, which took over design, manufacturing and worldwide distribution. Shafer's separate label, Bluer Denim, was not part of the deal.

Products and positioning

The core of the range is men's jeans in several fits, including the slim Rocker and the relaxed Waterman, alongside a women's line. Agave also sells Supima cotton T-shirts and polos, henleys, hoodies, sweaters, shirts and jackets, with capsule themes such as Island Prints, Golf and Desk to Dinner.

  • Men's and women's jeans
  • Supima cotton tees and polos
  • Knitwear, shirting and outerwear

Why it matters

Agave is one of the US premium denim labels that has kept domestic finishing at the centre of its identity, showing how heritage-style craft claims remain a selling point in the American jeans market.

Frequently asked questions

Who owns Agave Denim?

Agave Denim has been owned by XCVI LLC, a Los Angeles clothing company, since 2016.

Where are Agave jeans made?

Agave describes its denim as designed and handcrafted in California and hand finished in the United States.

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