Mark Fairwhale
Mark Fairwhale is a Chinese menswear and casualwear brand based in Shanghai, launched commercially in 2001. It is known for art driven urban design, denim and youthful street fashion in the mid to upper market.
| Launched | 2001 |
|---|---|
| Headquarters | Shanghai, China |
| Founder | Yang Kuntian |
| Focus | Menswear, denim, casualwear |
| Website | markfairwhale.com |
What is Mark Fairwhale?
Mark Fairwhale (马克华菲) is a fashion and lifestyle brand headquartered in Shanghai. It is positioned in the mid to upper market and is known for art driven urban design and youthful street fashion.
History
The brand concept dates from 2000 and the first menswear line launched commercially in 2001. Yang Kuntian is described as its early founder, and designer Mark Cheung is named as an important creative figure. The brand opened the Autumn/Winter 2021 season of Shanghai Fashion Week.
Products and positioning
- Menswear including shirts, polos, coats, sweaters, hoodies and trousers
- Denim, including jeans and jackets
- Accessories such as bags, belts, wallets, hats and scarves
Over the years the brand has operated lines including Fairwhale Sports, Fairwhale Jeans and a women's line later renamed FCU.
Distribution
Mark Fairwhale has used a mix of franchise stores, directly operated stores, department stores, shopping malls and online flagship stores. It is also sold on regional marketplaces in Southeast Asia and holds trademark registrations overseas.
Why it matters
Mark Fairwhale is one of the Chinese menswear brands that brought a more design led, youthful image to the domestic casualwear market.
Frequently asked questions
Where is Mark Fairwhale from?
Mark Fairwhale is a Chinese fashion brand headquartered in Shanghai.
What does Mark Fairwhale sell?
It sells menswear, denim and casualwear together with accessories such as bags, belts and wallets.