GXG
GXG Group · China
GXG is a contemporary Chinese menswear brand founded in 2007 in Ningbo, Zhejiang. It sells tailoring, casualwear and accessories aimed at urban professionals, through a large store network and online platforms in China.
| Founded | 2007 |
|---|---|
| Headquarters | Ningbo, China |
| Group labels | GXG, gxg.jeans, gxg.kids, Yatlas |
| Stores | More than 2,100 in China |
| Website | gxggroup.com |
What is GXG?
GXG is a Chinese menswear brand founded in 2007 and based in Ningbo, Zhejiang province. It positions itself in the mid premium segment, above fast fashion and below luxury, and targets urban professionals aged roughly 20 to 35.
Products and positioning
The brand combines modern tailoring with everyday practicality. Its range covers T-shirts, shirts, polos, knitwear, hoodies, jackets, blazers, coats, jeans and trousers, along with footwear, bags, belts, hats and other accessories.
GXG is the lead label of GXG Group, which also operates gxg.jeans, gxg.kids and Yatlas.
Distribution
GXG built a network of more than 2,100 stores in China and sells online through platforms including Tmall and VIPshop. In 2016 the private equity firm L Catterton Asia acquired a controlling stake in the group, and in 2017 it set up a joint venture between GXG and the Australian compression sportswear brand 2XU to expand 2XU in China.
Why it matters
GXG is one of the domestic menswear groups that grew alongside China's online retail platforms, combining physical stores with marketplace sales at scale.
Frequently asked questions
Where is GXG from?
GXG is a Chinese menswear brand founded in 2007 and based in Ningbo, Zhejiang.
What does GXG sell?
GXG sells contemporary menswear, from shirts, knitwear and tailoring to jeans, outerwear and accessories.