Lilanz
China Lilang · China
Lilanz is a Chinese menswear brand from Jinjiang, Fujian, focused on business casual clothing. It is the flagship of China Lilang and was founded by three brothers in the late 1980s.
| Headquarters | Jinjiang, Fujian, China |
|---|---|
| Group | China Lilang |
| Former name | Lilang, until 2008 |
| First overseas store | Genting, Malaysia, 2025 |
| Website | lilanz.com/en |
What is Lilanz?
Lilanz is a menswear brand headquartered in Jinjiang, in Fujian Province, China, and the flagship brand of the China Lilang group. It specialises in business casual clothing for men.
History
The brand began in the late 1980s, when brothers Wang Dong Xing, Wang Liang Xing and Wang Cong Xing built a business around a tailored suit made in a small Jinjiang workshop. Originally called Lilang, it adopted the name Lilanz in 2008 to give it an English friendly identity. In 2025 it opened its first store outside China, at SkyAvenue, Resorts World Genting in Malaysia.
Products and positioning
Lilanz controls its value chain from concept to production, with an international design team and an in house fabric research centre. Signature items include:
- Washable polo shirts
- Water repellent down jackets
- Non iron white jackets
Its factories use distributed solar power, dye free colouring for suits and waterless washing for denim.
Distribution
The brand operates a large network of outlets across China supported by distributors, and is now expanding into Southeast Asia.
Why it matters
Lilanz is an example of a Fujian menswear maker building an integrated, design and material led business and taking it abroad.
Frequently asked questions
Where is Lilanz from?
Lilanz is a menswear brand from Jinjiang in Fujian Province, China.
Who owns Lilanz?
Lilanz is the flagship brand of China Lilang, the group founded by the Wang brothers.