Duluth Trading
Duluth Holdings Inc. · United States
Duluth Trading is a US workwear and casualwear brand founded in 1989 by brothers Bob and Dave Fierek in Duluth, Minnesota. Its parent, Duluth Holdings Inc., is listed on Nasdaq and is based in Mount Horeb, Wisconsin.
| Founded | 1989 |
|---|---|
| Founders | Bob Fierek and Dave Fierek |
| Owner | Duluth Holdings Inc. (Nasdaq: DLTH) |
| Headquarters | Mount Horeb, Wisconsin, United States |
| Segment | Denim and casualwear |
| Website | duluthtrading.com |
What is Duluth Trading?
Duluth Trading is an American workwear and casualwear brand. It was founded in 1989 in Duluth, Minnesota, by the brothers Bob and Dave Fierek. Wikipedia lists its headquarters as Mount Horeb, Wisconsin, and its parent company as Duluth Holdings Inc., a public company traded on Nasdaq under the symbol DLTH.
History
The business began with construction-focused tool accessories and was initially sold under the Portable Products name through a catalogue. It later added storage equipment and apparel, including its Longtail T-shirts, which became one of its best-known products.
Products and positioning
Today the brand sells workwear and accessories aimed at tradespeople and outdoor workers, and it positions its clothing around practical features rather than seasonal fashion. This places it in the mid-market segment of casualwear and workwear.
Business model and distribution
- Physical stores: 65 locations as of 2023, according to Wikipedia.
- E-commerce through duluthtrading.com.
- A catalogue, which was the original sales channel.
The Wikipedia page is flagged as outdated, so store numbers and other details may have changed and should be checked against current company filings.
Why it matters
Duluth Trading is a case study in how a direct-to-consumer catalogue business can grow into a publicly listed omnichannel apparel company. It sells largely through its own stores, website and catalogue rather than through third-party wholesale, which gives it control over presentation and customer data.
Frequently asked questions
Who owns Duluth Trading?
According to Wikipedia, Duluth Trading belongs to Duluth Holdings Inc., a public company traded on Nasdaq under the symbol DLTH. The page is flagged as outdated, so current details should be checked.
Where is Duluth Trading from?
Duluth Trading is from the United States. It was founded in Duluth, Minnesota, in 1989 and is headquartered in Mount Horeb, Wisconsin.