29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Denim and casualwear

Ben Davis

United States

Ben Davis is an American workwear brand founded in San Francisco in 1935 as Ben F. Davis Manufacturing Co. It is known for heavyweight twill workwear and has long been worn in street style.

Facts
Founded1935
FoundersBen Davis and Simon Davis
Based inSan Rafael, California
Original shopValencia Street, San Francisco
OwnershipPrivately held
Websitebendavis.com
Segment
Mid-market
Categories
MenswearWomenswear
Sales channels
WholesaleE-commerce

What is Ben Davis?

Ben Davis is a workwear brand from the United States. It was founded in 1935 in San Francisco as Ben F. Davis Manufacturing Co. by Ben Davis and his father, Simon Davis, with its first store on Valencia Street in the Mission District. It is privately held and based in San Rafael, California.

History

Members of the International Longshore and Warehouse Union wore its black jeans, and the brand later became popular with Chicano, African-American and Filipino youth. Ben's son, Frank Davis, has run the company since 1995. Its labels have changed over time, from Union Made Plenty Tough to USA Made Plenty Tough and later Est. 1935 Plenty Tough, as sourcing changed.

Products and positioning

Ben Davis makes workwear mainly from a heavyweight cotton and polyester twill, together with a selection of streetwear.

Why it matters

In 2019 the company collaborated with Supreme on an autumn/winter collection, an example of a working-class brand becoming part of streetwear culture.

Frequently asked questions

Where is Ben Davis from?

Ben Davis is an American brand founded in San Francisco in 1935 and now based in San Rafael, California.

What does Ben Davis sell?

Ben Davis sells workwear made mainly from heavyweight cotton and polyester twill, plus streetwear.

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