Americanino
Grupo Uribe · Colombia
Americanino is a Colombian jeans and casualwear brand owned by Grupo Uribe. It ranks among the leading jeans brands in Colombia alongside its sister label Chevignon.
| Owner | Grupo Uribe |
|---|---|
| Category | Jeans and casualwear |
| Market position | Among top five jeans brands in Colombia |
| Sister brand | Chevignon |
| Website | americanino.com |
What is Americanino?
Americanino is a denim brand in the Colombian market that belongs to Grupo Uribe, the same group that owns Chevignon. Grupo Uribe is one of the main fashion groups operating in Colombia.
Products and positioning
Jeans are the core of the Americanino offer. Data from Euromonitor International has placed Americanino among the five leading jeans brands in Colombia, ranking second by 2015 sales, behind Chevignon and ahead of Studio F, Levi's and Rifle Jeans.
- Jeans as the core category
- Positioned in the mainstream Colombian jeans market
- Part of a group portfolio that includes Chevignon
Distribution
The brand reaches consumers through points of sale across Colombia, where jeans are one of the largest apparel categories. Industry observers at Inexmoda attribute the success of the leading Colombian jeans brands mainly to innovation.
Why it matters
Americanino is a reference brand for the Colombian denim market, one of Latin America's most important jeans markets, and shows how a domestic group can compete with international labels in a core category.
Frequently asked questions
Who owns Americanino?
Americanino belongs to the Colombian group Grupo Uribe, which also owns Chevignon.
Where is Americanino from?
Americanino is a jeans brand from the Colombian market.