8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Denim and casualwear

Le Temps des Cerises

France

Le Temps des Cerises is a French jeans and casualwear brand. Its website says it has been successful for more than 20 years and sells through an e-shop, its own stores and wholesale.

Facts
CountryFrance
SegmentDenim and casualwear
Track recordMore than 20 years (brand website)
ChannelsE-shop, own stores, wholesale
Notable lineJapan Rags collection
Websiteletempsdescerises.com
Segment
Mid-market
Categories
WomenswearMenswearChildrenswearDenim
Sales channels
Own storesWholesaleE-commerce

What is Le Temps des Cerises?

Le Temps des Cerises is a French denim brand, named after the well-known French song. Its official website describes the brand as successful for "more than 20 years" and focuses on jeans for women, men and children, supported by a ready-to-wear and accessories range.

Products and positioning

The website lists dresses, skirts, trousers, shirts, t-shirts, knitwear, sweatshirts, coats, jackets and outerwear alongside jeans. It also offers a Japan Rags collection. The brand states that it has run environmental initiatives in jean production for more than 15 years, though the website extract reviewed does not give further detail or independent verification.

Business model and distribution

The brand operates an online e-shop and physical stores, and it has a wholesale channel. The website offers free delivery in store or online from 89 euros, a gift card and a loyalty programme. The pages reviewed do not give store numbers, sales figures or a split between channels.

What could not be verified

The founding year, founder, headquarters and current owner were not stated in the sources reviewed, and French Wikipedia returns only the article on the song. These details are left blank rather than guessed. If the brand has changed ownership in recent years, that is not covered here.

Why it matters

Le Temps des Cerises is among the French denim brands that combine own retail with wholesale and an online shop. Its public emphasis on responsible denim production places it in the wider discussion about sustainability in the jeans industry, although no certification or measured results are cited here.

Frequently asked questions

Is Le Temps des Cerises a French brand?

Yes, Le Temps des Cerises is a French jeans and casualwear brand with a French-language website and a store and wholesale network.

What does Le Temps des Cerises sell?

It sells jeans for women, men and children, plus dresses, skirts, shirts, knitwear and outerwear, through its e-shop, own stores and wholesale.

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