NAGEV
NAGEV is a French eco responsible denim brand making jeans, shorts and dresses in organic cotton. It uses ozone washing and laser finishing to cut water and chemical use, and is sold by organic retailers such as Greenweez.
| Country | France |
|---|---|
| Core product | Organic cotton denim |
| Certification | OCS 100 |
| Finishing | Ozone wash and laser |
| Website | nagev.com |
What is NAGEV?
NAGEV is a fashion brand from France that describes itself as environmentally and socially committed. It states that it makes no compromises on employee pay, working time or exposure to toxic products.
Products and positioning
Denim is the core of the brand. Its women's pieces include straight jeans, denim shorts and denim dresses, made from organic cotton certified to the Organic Content Standard (OCS 100), which covers GMO free cotton, chemical free processing and supply chain traceability.
Production methods are a key part of the proposition:
- Ozone washing instead of conventional water heavy treatments
- Laser finishing instead of chemical distressing
- A stated water saving of 95% compared with a classic jean
Distribution
NAGEV sells through its own website and through specialist retailers, including the French organic online shop Greenweez.
Why it matters
Denim is one of the most water and chemical intensive categories in fashion. NAGEV is an example of a small brand making cleaner finishing technologies and certified organic fibre the centre of its product story.
Frequently asked questions
What is NAGEV?
NAGEV is a French eco responsible denim brand making jeans, shorts and dresses in certified organic cotton.
How are NAGEV jeans made?
NAGEV uses ozone washing and laser finishing, which it says saves 95% of the water used for a classic jean and avoids chemicals.