Reiko
Reiko is a jeans brand from Marseille, France, that reinterprets basic denim with colour, closer fits and high quality fabrics. It sells through around 1,000 points of sale and a concept store in Marseille.
| Origin | Marseille, France |
|---|---|
| Category | Jeans |
| Points of sale | Around 1,000 |
| Own store | Rue Paradis, Marseille |
| Website | reikojeans.com |
What is Reiko?
Reiko is a French denim brand based in Marseille. Its approach is to rework the basic pair of jeans, adding colour, a closer fit and high quality fabrics to a wardrobe staple.
Products and positioning
The range is built around jeans and denim pieces:
- Boy and easy cut jeans
- Skinny, slim, straight and wide leg fits
- Coloured denim in shades such as pink, white, grey and black
- Rock inspired destroyed denim shorts
Reiko's women's jeans are widely available through French fashion retailers, where the brand is known for its range of fits and colours.
Distribution
Reiko is sold through around 1,000 points of sale worldwide, and the brand has opened a concept store on Rue Paradis in central Marseille. Its collections are also available online through its own website and fashion e-commerce sites.
Why it matters
Reiko shows how a regional French denim label can build a large wholesale footprint by concentrating on a single category and giving it a distinctive twist through colour and fit.
Frequently asked questions
Where is Reiko from?
Reiko is a jeans brand from Marseille in France.
What does Reiko sell?
Reiko sells jeans and denim shorts in a range of cuts and colours.