Rifle
Rifle is a Colombian denim and casualwear brand that started in 1985 and focuses on jeans for young men and women. It operates more than 35 stores in Colombia's main cities and an online store run from Medellín.
| Started | 1985 |
|---|---|
| Country | Colombia |
| Stores | More than 35 |
| Online operator | Comodín S.A.S., Medellín |
| Website | rifle.com.co |
What is Rifle?
Rifle is a Colombian jeanswear brand aimed at young, adventurous men and women. It began in 1985 and has grown into a national chain with a presence in the country's main cities.
Products and positioning
Jeans are at the core of the offer, alongside versatile pieces designed to be combined into different outfits. The range includes:
- Women's jeans in fits such as Magic Up, Jeggings, Wide Leg and Skinny
- Men's jeans in fits such as Classic, Straight and Super Slim
- T-shirts, shirts, polos, joggers and sweatshirts
- Jackets, knits and accessories
The brand sits in the mid-market and highlights quality, innovation and fashion trends.
Distribution
Rifle operates more than 35 stores across Colombia and an e-commerce site run by Comodín S.A.S. in Medellín, with nationwide shipping and a loyalty programme.
Why it matters
Rifle is one of the established domestic denim names in Colombia, a country with a strong jeans manufacturing tradition centred on Medellín.
Frequently asked questions
Is Rifle a Colombian brand?
Rifle in Colombia is a local jeanswear brand that began in 1985 and operates stores in the country's main cities.
What does Rifle sell?
Rifle mainly sells jeans for men and women, along with t-shirts, shirts, jackets and accessories.