Chevignon
Groupe Royer (Société Civile Financière Royer, since 2019) · France
Chevignon is a French outerwear and casualwear brand founded in 1979 by Guy Azoulay in Mazamet, known for leather jackets and its flying goose emblem. French Wikipedia reports it has belonged to Société Civile Financière Royer, the holding of the Royer group, since 2019.
| Founded | 1979 |
|---|---|
| Founder | Guy Azoulay |
| Owner | Société Civile Financière Royer since 2019, per French Wikipedia |
| Origin | Mazamet, France |
| Segment | Premium and contemporary (mid-market pricing) |
| Website | chevignon.com |
What is Chevignon?
Chevignon is a French clothing brand best known for leather jackets, outerwear and its flying goose logo. Its website says it has existed since 1979 and presents it as a brand for men who value authentic, reliable products that last.
History
According to French Wikipedia, Guy Azoulay launched the brand in Mazamet with leather blousons. The emblem, a goose in flight, came from a badge he found at a Japanese flea market and first appeared in 1984 on the Tog's down jacket. In 1995 Naf Naf bought Chevignon, with Azoulay staying on as artistic director. When Vivarte acquired Naf Naf in 2007, Chevignon passed with it.
Ownership today
In March 2019 Vivarte sold the brand to Société Civile Financière Royer, the parent company of the Royer group, together with partners Stéphane Collaert and Thierry Le Guenic, who had acquired Texier Maroquinier and Vanessa Bruno respectively, as French Wikipedia reports.
Products and positioning
Chevignon sits in the mid-market segment. The brand's site describes eco-design as central to its creations and stresses durability and transparency.
Business model and distribution
Chevignon sells through its own stores, which it lists in a store locator, and through an official e-shop with free delivery above €150, according to its site.
Why it matters
Chevignon is a French heritage workwear and outerwear name whose ownership has moved from a founder through a fashion group and a restructuring group to a family-owned holding.
Frequently asked questions
Who owns Chevignon?
French Wikipedia reports that Société Civile Financière Royer, the holding company of the Royer group, took over Chevignon from Vivarte in March 2019.
Where is Chevignon from?
Chevignon is a French brand founded in 1979 by Guy Azoulay in Mazamet, in the south of France.