8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Le Slip Français

France

Le Slip Français is a French underwear brand founded in 2011 by Guillaume Gibault. It states that its products are made in France with around 30 partner workshops. The sources consulted do not identify a parent group.

Facts
Founded2011
FounderGuillaume Gibault
CountryFrance
SegmentPremium and contemporary
ProductionMade in France with 30 partner workshops (brand statement)
Websiteleslipfrancais.fr
Segment
Mid-market
Categories
MenswearWomenswearSwimwearAccessories
Sales channels
Own storesE-commerceWholesale

What is Le Slip Français?

Le Slip Français is a French underwear and basics brand. FashionUnited lists Guillaume Gibault as founder and 2011 as the year of foundation, and describes him as president of the Savoir Faire Ensemble group, which it identifies as a separate entity. The brand's headquarters city is not stated in the sources consulted.

Products and positioning

The website lists a focused range of men's and women's basics:

  • Boxers, briefs and caleçons
  • Socks and T-shirts
  • Pyjamas and swimwear
  • Bags and accessories, per FashionUnited

The brand's central message is local manufacturing: it says its underwear is made in France with 30 partner workshops covering production from knitting to packaging.

Business model and distribution

Le Slip Français sells through its own web shop and its own boutiques, which the website links to under a Nos Boutiques section. The sources consulted give two different job figures, 400 jobs in one section and 300 direct and indirect jobs in the footer, so neither is relied on here. No revenue or store counts are stated.

Why it matters

Le Slip Français is among the best known examples of the made in France movement in fashion. It turned a basic product into a brand with a clear story about domestic production, and it has inspired other French start-ups to make local manufacturing part of their pitch.

Frequently asked questions

Who founded Le Slip Français?

FashionUnited lists Guillaume Gibault as the founder, with 2011 as the founding year.

Is Le Slip Français made in France?

The brand states that its underwear is made in France with 30 partner workshops, covering production from knitting to packaging.

All brands