Armor-lux

Armor-lux is a French clothing brand founded in Quimper, Brittany, in 1938. It is known for Breton striped shirts and fisherman smocks and still produces in Brittany. The sources consulted do not name a parent group.

What is Armor-lux?

Armor-lux is a Breton clothing brand. The Rake reports that Walter Hubacher founded it in 1938 in Quimper, in north-western Brittany, and that the factory was originally known as the Bonneterie d'Armor. Proper magazine likewise dates the brand to 1938 and ties it to Quimper.

Products and positioning

The brand is known above all for the Breton, the striped shirt, and for fisherman smocks. Its range, as described by the press sources, includes:

• Breton striped shirts and fisherman overshirts
• Smocks, pea coats and coats
• Slippers, beanies, scarves and hats
• Underwear, as shown in a factory photo caption

The Rake calls it the last manufacturer of the Breton stripe shirt from the region, and says the company still operates out of Brittany. Proper magazine adds that production is still based in Quimper, making it one of the last Breton manufacturers in the region.

Business model and distribution

Production remains based in Quimper, which gives the brand its made in Brittany positioning. The sources consulted do not describe ownership, store counts, wholesale or revenue. Those details are not stated here.

Why it matters

Armor-lux is a reference for French regional manufacturing in fashion. It has kept a single heritage garment at the centre of its offer for more than eighty years while the industry around it moved largely offshore.

Frequently asked questions

Where is Armor-lux from?

Armor-lux is a French brand founded in 1938 in Quimper, Brittany, where its production is still based.

What is Armor-lux known for?

It is known for Breton striped shirts and fisherman smocks, produced in Brittany.

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