Bask in the Sun
France
Bask in the Sun is a French menswear label from the Basque coast, founded in 2012 by Tito Clemente. It makes printed T-shirts, sweatshirts and shirts, mostly in organic cotton.
| Founded | 2012 |
|---|---|
| Founder | Tito Clemente |
| Origin | Basque coast, France |
| Production | Small workshops in northern Portugal |
What is Bask in the Sun?
Bask in the Sun is a men's fashion label rooted in the Basque coast of France. A 2020 French trade article reports that it was founded in 2012 by Tito Clemente, with Christophe Chabaud, a fashion sales agent, and François Verdet, a graphic designer, joining as partners in 2013.
Products and positioning
The label's core products are printed T-shirts, sweatshirts and shirts, within what it calls a preppy Basque wardrobe. At the time of the article the range ran to about 100 references per season, and a denim and chino line and a sunglasses line were planned. Prints often feature work by commissioned artists.
The brand positions itself as ethical and eco-responsible, aimed at people who love the ocean and open spaces. More than 80 per cent of the catalogue is organic cotton, fabrics are dyed at an Oeko-Tex Standard 100 certified workshop, and garments are made in small workshops in northern Portugal.
Distribution
The article counted about 150 resellers, roughly 45 per cent in France and 55 per cent abroad, including Belgium, the Netherlands, Switzerland, Spain and Japan. Paris concept store Colette stocked the brand until it closed in 2017.
Frequently asked questions
Where is Bask in the Sun from?
Bask in the Sun is a French menswear label from the Basque coast.
What does Bask in the Sun sell?
It sells printed T-shirts, sweatshirts and shirts, mostly made in organic cotton.