Gertrude+Gaston
Gertrude+Gaston is a French fashion label that blends retro-futuristic inspirations with a street-sport style. It makes unisex, often oversized clothing and outerwear, including puffa and technical jackets.
| Founded | 2008 |
|---|---|
| Country | France |
| Style | Retro-futuristic, street-sport |
| Key products | Puffa and technical jackets |
| Website | gertrudegaston.com |
What is Gertrude+Gaston?
Gertrude+Gaston is a French fashion label created in 2008. It began with a first long-sleeved women's collection aimed at an urban, trend-focused customer, and has since widened its offer to clothing, outerwear and outdoor pieces.
Products and positioning
The brand describes its style as a mix of retro-futuristic inspirations and a street-sport attitude. Its collections combine codes from the 1980s and 1990s with futuristic trends, and its designs are unisex and often oversized.
- Puffa jackets and technical jackets
- A ready-to-wear line inspired by minimalist and futuristic streetwear
- Clothing, outdoor and outerwear categories
Why it matters
Gertrude+Gaston is an example of a small French label that sits between contemporary fashion and streetwear, using sportswear codes and technical outerwear shapes in everyday clothing. Its unisex approach reflects a wider move in contemporary fashion towards shared sizing and silhouettes, and its focus on outerwear gives it a clear product identity.
Frequently asked questions
Where is Gertrude+Gaston from?
Gertrude+Gaston is a French fashion label.
What does Gertrude+Gaston sell?
It sells unisex, often oversized clothing and outerwear, including puffa jackets and technical jackets.