Antoine & Lili
France
Antoine & Lili is a French fashion and lifestyle brand founded in 1994 in a small workshop in Montmartre, Paris. It sells women's clothing, accessories and home decoration through its own stores and online.
| Founded | 1994, in Montmartre, Paris |
|---|---|
| Flagship | Quai de Valmy concept store, Paris |
| Categories | Clothing, accessories, home decoration |
| Stores | France, Switzerland, the United Kingdom and Belgium |
| Website | antoineetlili.com |
What is Antoine & Lili?
Antoine & Lili is a French brand whose origins lie in Paris. Its website says it began in 1994 in a small boutique workshop in Montmartre and describes the start as a story of friends. Its flagship is the Quai de Valmy concept store in the Canal Saint-Martin area.
Products and positioning
The brand covers three areas, according to its own website:
- Feminine clothing, including dresses, knitwear, tops, skirts, trousers and jackets
- Accessories such as scarves, jewellery, shoes, leather goods, gloves, hats, belts and socks
- Home decoration, including tableware, textiles and garden goods
The site says the clothing is partly made in France.
Distribution
Antoine & Lili operates its own stores in France, including Paris, Lille, Strasbourg, Lyon, Bordeaux, Toulouse, Aix and Marseille, and abroad in Geneva, Lausanne, Canterbury and Brussels. It also runs an online shop with gift cards and free delivery in metropolitan France from 120 euros.
Why it matters
The brand combines fashion with homeware under one retail identity, a lifestyle model that is common among independent French labels.
Frequently asked questions
Where is Antoine & Lili from?
Antoine & Lili is a French brand that began in 1994 in a small workshop in Montmartre, Paris.
What does Antoine & Lili sell?
It sells women's clothing, accessories such as scarves, jewellery and shoes, and home decoration.