Eleven Paris
Eleven Paris is a Parisian fashion brand founded by Dan Cohen and Ilan Amar, known internationally since 2003. It sells through e-commerce and its own and franchised mono-brand stores.
| Founders | Dan Cohen and Ilan Amar |
|---|---|
| Country | France |
| Known internationally since | 2003 |
| Model | E-commerce and mono-brand stores, no wholesale |
| Kids line | Little Eleven Paris |
| Website | elevenparis.com |
What is Eleven Paris?
Eleven Paris is a Parisian fashion brand founded by Dan Cohen and Ilan Amar. It has been known internationally since 2003 and sells clothing and accessories for women and men, with a children's line called Little Eleven Paris.
Distribution
The brand has focused on e-commerce and mono-brand stores and has stopped selling through wholesale. According to co-founder Ilan Amar, it no longer works through the wholesale channel. Before opening in Cannes and Montpellier it operated about six stores in France, and further openings were approved for Deauville, Le Touquet and Vincennes. The store network includes both directly owned and franchised locations.
In the United States, the founders are taking direct control of the business, which had previously been run through a licensed partner in multi-brand retail.
Products and positioning
In 2023 the brand reintroduced teen products, and it plans to relaunch the Little Eleven Paris childrenswear line.
Why it matters
Eleven Paris is a case of a Paris label moving away from wholesale towards a controlled model of e-commerce and mono-brand retail, using franchising to expand its store network.
Frequently asked questions
Who founded Eleven Paris?
Eleven Paris was founded by Dan Cohen and Ilan Amar.
Does Eleven Paris sell through wholesale?
No. The brand focuses on e-commerce and mono-brand stores and has stopped selling through wholesale.