Bombers Original
France
Bombers Original is a French brand of bomber-style outerwear whose origins trace back to the US army in the 1950s. Its president is Guy Rapp.
| Origin | France |
|---|---|
| Heritage | US army, 1950s (per La Conceria) |
| President | Guy Rapp |
| Core product | Bomber jackets |
What is Bombers Original?
Bombers Original is a French clothing brand built around the bomber jacket. In an article on the Italian trade site La Conceria, the brand's origin is described as the US army in the 1950s, which is the source of its military heritage.
Management
The article names Guy Rapp as president of Bombers Original and reports that the interviewer met him at the January Pitti Uomo fair in Florence. Pitti Uomo is a main trade venue for menswear brands, so the presence indicates a focus on European wholesale buyers.
Positioning
According to the article, the nostalgia effect creates a strong market base for the brand, and its future direction is described as "style and elegance".
Distribution
The brand is listed on the Galeries Lafayette website, a French department store group, which shows at least one department store channel.
Why it matters
Bombers Original is a heritage-led French outerwear label that markets a military silhouette to a fashion audience.
Frequently asked questions
Where is Bombers Original from?
Bombers Original is a French brand, with a heritage that its president ties to the US army in the 1950s.
Who runs Bombers Original?
Guy Rapp is named as president of Bombers Original in a La Conceria article.