14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Serge Pariente

France

Serge Pariente is a French leather fashion brand founded in 1973 by Serge Pariente. It specialises in leather jackets with a rock-inspired style.

Facts
Founded1973
FounderSerge Pariente
CountryFrance
SpecialismLeather jackets
Points of sale300+ in France and Europe
Websitesergepariente.com
Segment
Mid-market
Categories
MenswearWomenswearAccessories
Sales channels
WholesaleE-commerceMarketplaces

What is Serge Pariente?

Serge Pariente is a French leather specialist named after its founder. Serge Pariente worked for several major French couturiers before launching his own label in 1973.

Products and positioning

The brand is best known for leather jackets, especially blousons for men, with a distinctly rock-inspired style. Its range extends to womenswear and accessories, but leather outerwear remains the core of its identity.

  • Leather blousons and jackets
  • Rock-influenced styling
  • Couture-trained founder

Distribution

Serge Pariente is sold through more than 300 points of sale in France and across Europe. Stockists include the Paris leather specialist La Canadienne, as well as online retailers and marketplaces such as Zalando and Cuir City.

Why it matters

With five decades in business, Serge Pariente is part of the French tradition of specialist leather houses that sit between luxury and mass market, relying on a dense wholesale network rather than a large own-store estate.

Frequently asked questions

Who founded Serge Pariente?

The brand was founded in 1973 by Serge Pariente, who had previously worked for several French couturiers.

What is Serge Pariente known for?

Serge Pariente is known for leather jackets, particularly men's blousons with a rock-inspired style.

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