14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Molly Bracken

France

Molly Bracken is a French womenswear brand created in 2008 by Catherine and Julian Sidonio. It sells dresses, knitwear, tops and accessories through more than 7,600 points of sale in 34 countries.

Facts
Founded2008
FoundersCatherine and Julian Sidonio
Points of saleMore than 7,600 in 34 countries
BrandsMolly Bracken, Lili Sidonio, Gabrielle, Molly Bracken Girl
Websitemollybracken.com
Segment
Mid-market
Categories
WomenswearAccessoriesJewelleryChildrenswearFootwear
Sales channels
WholesaleOwn storesE-commerceDepartment stores

What is Molly Bracken?

Molly Bracken is a French fashion brand and the flagship of a group founded by Catherine and Julian Sidonio. The company employs around 250 people and operates internationally.

History

The Sidonios launched Molly Bracken in 2008. The business has since grown into a group of four brands: Molly Bracken, Lili Sidonio, Gabrielle and Molly Bracken Girl for children. Capsule lines Le Soir, Le Bain and Le Sport followed in 2022, and a men's footwear line, Bracken Footwear, is planned for summer 2026.

Products and positioning

The womenswear offer covers a complete wardrobe:

  • Dresses, skirts and tops
  • Knitwear, jackets and coats
  • Denim and trousers
  • Jewellery and accessories

Distribution

Molly Bracken is a strongly wholesale-driven brand, with more than 7,600 points of sale across 34 countries on five continents. It also sells online and through department stores such as Galeries Lafayette.

Why it matters

Molly Bracken shows how a French mid-market label can scale internationally through a dense multi-brand retail network and a portfolio of sister brands.

Frequently asked questions

Who founded Molly Bracken?

Molly Bracken was founded in 2008 by Catherine and Julian Sidonio.

Where is Molly Bracken from?

Molly Bracken is a French brand that sells in 34 countries.

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