Faguo
France
Faguo is a French eco-responsible clothing, sneaker and bag brand that says it has worked towards lower-carbon collections and planted trees since 2009. It is a certified B Corp and a French mission-driven company. The sources consulted do not name founders or a parent group.
| Starting date given by brand | 2009 |
|---|---|
| Origin | France |
| Certification | B Corp and Entreprise a Mission |
| Trees planted | More than 3.5 million (brand statement) |
| Segment | Premium and contemporary |
| Website | faguo-store.com |
What is Faguo?
Faguo is a French brand selling eco-responsible clothing, sneakers, bags and accessories. Its website describes the aim of helping customers build a wardrobe for life between cities and forests. The earliest date the brand gives is 2009, from which it says it has worked on lower-carbon collections and tree planting. The founders and the founding company are not named in the sources consulted.
Sustainability commitments
The brand frames its mission as a wardrobe with an ever lower carbon footprint, built on five commitments: measuring, reducing, contributing to carbon neutrality, supporting customers and being transparent. Specific claims on its mission page include:
- More than 3.5 million trees planted in France since 2009
- Forests certified under the French state's Bas Carbone label
- Certified B Corp status and the French Entreprise a Mission label
- Estimated carbon footprints shown for some sneakers, in the range of about 6.7 to 10.9 kg
These are brand statements and have not been independently audited here.
Products and positioning
The range includes parkas, jackets, fleece, sweaters, shirts, jeans, sneakers, backpacks, travel bags, belt bags, small leather goods, caps, scarves and gloves. Some sneakers are labelled vegan and several product names refer to recycled materials.
Why it matters
Faguo is a frequently cited French example of a fashion brand that has made carbon measurement and reforestation central to its commercial identity, in a segment where sustainability claims are increasingly scrutinised.
Frequently asked questions
Where is Faguo from?
Faguo is a French brand. It says it has planted trees in France and worked on lower-carbon collections since 2009.
Is Faguo a sustainable brand?
Faguo states that it is a certified B Corp and an Entreprise a Mission, and it publishes carbon footprints for some products. These are the brand's own statements.