Rains
Denmark
Rains is a Danish waterproof outerwear and bags brand founded in 2012 by Philip Lotko and Daniel Brix. It is known for minimalist rain jackets made from lightweight polyurethane fabric and has since widened into bags, footwear and homeware. No parent group is documented in the sources consulted.
| Founded | 2012 |
|---|---|
| Founders | Philip Lotko, Daniel Brix |
| Origin | Denmark (Aarhus per Wikipedia) |
| Segment | Premium and contemporary |
| Main products | Rainwear, bags, accessories |
| Website | rains.com |
What is Rains?
Rains is a Danish brand founded in 2012 by Philip Lotko and Daniel Brix. Wikipedia places its origin in Aarhus, while trade directories list Denmark without naming a city. The brand has built its name on minimalist, waterproof clothing and bags, and FashionUnited lists its work in rainwear since 2012.
Products and positioning
The original focus was raincoats, minimalist trench coats and technical puffer jackets made from lightweight polyurethane (PU) fabric. The brand's website now shows a broad range:
- Outerwear: rain, winter, light, shell and bomber jackets, plus rain trousers
- Clothing: sweatshirts, knitwear, T-shirts, polos, fleece and woven pieces
- Bags: backpacks, suitcases, duffels, crossbody bags, totes and laptop bags
- Footwear, accessories and homeware such as drinkware, candles and blankets
The website highlights a two year product warranty and a collaboration with La Marzocco, described as Italian craft meeting Danish design.
Business model and distribution
Rains sells through its own web shop and operates a wholesale collection for retailers. Wikipedia names Steen Borgholm as chief executive, but the sources consulted do not date his appointment, so it is not treated as a verified 2026 fact. No ownership structure, revenue or store figures are given in the sources consulted.
Why it matters
Rains turned a single functional product category, the rain jacket, into a lifestyle label with a recognisable look. It is a frequently cited example of how a Scandinavian start-up can expand from outerwear into bags, footwear and home goods.
Frequently asked questions
Where is Rains from?
Rains is a Danish brand founded in 2012 by Philip Lotko and Daniel Brix. Wikipedia places its origin in Aarhus.
What is Rains known for?
Rains is known for minimalist waterproof jackets made from lightweight polyurethane fabric, together with backpacks, travel bags and accessories.