9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Bruuns Bazaar

Denmark

Bruuns Bazaar is a Danish fashion company founded in 1994 by the brothers Bjørn and Teis Bruun. It presented its first collection in 1995 and became the first Danish brand admitted to the official showlist of the French fashion industry.

Facts
Founded1994
FoundersBjørn Bruun and Teis Bruun
CountryDenmark
First collection1995
Trademark owner since 2016Hanssen Brands A/S
Segment
Premium
Categories
WomenswearMenswear
Sales channels
WholesaleOwn stores

What is Bruuns Bazaar?

Bruuns Bazaar is a Danish fashion company, founded in 1994 by the brothers Bjørn Bruun (born 1964) and Teis Bruun (born 1969), according to the Danish encyclopaedia Lex.

History

  • 1995: the first collection was presented, described as simple but norm-breaking.
  • 1999: Bruuns Bazaar became the first Danish brand admitted to the official showlist of the French fashion industry.
  • 2000: chief designer Suzanne Rützou left, and Bjørn Bruun has designed the collections since then.
  • 2016: the company went bankrupt, and the Bruuns Bazaar and BZR trademarks were acquired by Hanssen Brands A/S.

Current status

Lex lists Bruuns Bazaar A/S as an active Danish company with Thomas Bæch as chief executive, Brian Christensen as chairman and Danish Fashion ApS as owner. The company's 2025 annual figures are reported in the entry, but they are not repeated here.

Why it matters

The brand is an early example of a Danish label that gained international recognition on the Paris calendar in the late 1990s, and its trademarks have continued under new ownership since 2016.

Frequently asked questions

Who founded Bruuns Bazaar?

The brothers Bjørn Bruun and Teis Bruun founded Bruuns Bazaar in 1994.

Where is Bruuns Bazaar from?

Bruuns Bazaar is a Danish fashion company.

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