Busnel
France
Busnel is a knitwear brand founded in France in 1920, with its head office in Stockholm since the 1970s. It is known for knitted wool pieces such as the Victoria Jacket and the fisherman's sweater.
| Founded | 1920, France |
|---|---|
| Head office | Stockholm, Sweden, since the 1970s |
| Owner since 2009 | Louise Falkenberg |
| Signature piece | Victoria Jacket |
| Production | Knitted wool styles, French factory |
What is Busnel?
Busnel is a French-founded knitwear brand with a Swedish base. According to a brand profile, it was founded in 1920 by Monsieur and Madame Busnel, who built their first factory on France's west coast with the aim of creating a lifestyle brand known for high-quality wool.
History
- 1920: the Victoria Jacket, a classic knitted jacket, was produced.
- The fisherman's sweater soon became a signature piece.
- 1939 to 1945: Busnel supplied knitted products to the French army.
- 1970: Anita Falkenberg brought the brand to Scandinavia and opened its agency in Stockholm. Scandinavia was the brand's leading market from 1970 to 2000.
- 2009: Anita's daughter, Louise Falkenberg, bought the company.
Products and positioning
As of 2019, knitted wool styles were still made in the same French factory founded in 1920. The brand says it focuses on slow fashion, luxury fabrics and clean silhouettes, and adds new styles each season.
Why it matters
Busnel is a rare case of a French heritage knitwear label whose head office and best-known market are Scandinavian, and which has been owned by the same family since 2009 according to the profile.
Frequently asked questions
Where is Busnel from?
Busnel was founded in France in 1920 and has had its head office in Stockholm since the 1970s.
What is Busnel known for?
Busnel is known for knitted wool pieces, in particular the Victoria Jacket and the fisherman's sweater.