Olow
Olow is a Parisian premium casualwear label founded by Mathieu Sorosina and Valentin Porcher. It designs menswear and womenswear with artist collaborations and sells through its own Paris and Nantes stores, online and wholesale.
| Founders | Mathieu Sorosina, Valentin Porcher |
|---|---|
| Headquarters | Paris, France |
| First store | Le Marais, 2016 |
| Second store | Nantes, 2023 |
| Website | olow.fr |
What is Olow?
Olow is a French clothing label from Paris, founded by Mathieu Sorosina and Valentin Porcher. It positions itself as a premium streetwear and casualwear brand and regularly works with artists and illustrators.
History
For its first years Olow sold only online. In September 2016 it opened its first store, a 70 square metre space in the Marais with a showroom in the basement, intended to build a closer relationship with customers and to host regular events. In 2023 the brand added a second address in Nantes.
Products and positioning
Collections include coats, parkas, knitwear, shirts, trousers, sweatshirts, jackets and printed T-shirts, often built around a seasonal theme. The brand has also sold artworks and objects by collaborating artists, such as illustrated skate decks.
- Outerwear and knitwear
- Shirts, trousers and sweatshirts
- Printed T-shirts and artist collaborations
Distribution
Alongside its own stores and website, Olow presents its collections to retailers and has exhibited at Pitti Uomo in Florence.
Why it matters
Olow is an example of a digital first French label that moved into physical retail to build community, using stores as event spaces as much as points of sale.
Frequently asked questions
Who founded Olow?
Olow was founded by Mathieu Sorosina and Valentin Porcher.
Where is Olow from?
Olow is a Paris based label with stores in the Marais and in Nantes.