G. Kero
G. Kero is a French fashion label founded in 2011 in Cap Ferret by the painter Marguerite Bartherotte. It makes clothing from her painted designs, sold in limited, numbered series.
| Founded | 2011 |
|---|---|
| Founder | Marguerite Bartherotte |
| Origin | Cap Ferret, France |
| Paris boutique | 8 rue Charlot, Le Marais |
| Website | gkero.com |
What is G. Kero?
G. Kero is a French label from Cap Ferret. It was founded in 2011 by Marguerite Bartherotte, a painter who became a fashion designer. Her brother, Philippe Bartherotte, manages the brand, which is family-owned.
Products and positioning
The clothing is made from Bartherotte's painted designs. The range includes dresses, kimonos, jackets, T-shirts, skirts, sets and shirts, and the kamasutra model is among its best known. Pieces are made in Europe, with a focus on quality cuts and fabrics, and are sold in limited, numbered series.
The brand works seasonally and does not advertise or hold sales.
Distribution
G. Kero operates its own shops. The Cap Ferret store is open only in spring and summer, and a boutique of about 40 square metres at 8 rue Charlot in Le Marais, Paris, was scheduled to open in May 2024. The label has also collaborated with Sézane on a summer capsule.
Why it matters
G. Kero is an example of an artist-led label that treats clothing as a canvas and keeps volumes small through numbered editions.
Frequently asked questions
Who founded G. Kero?
G. Kero was founded in 2011 by Marguerite Bartherotte, a painter turned fashion designer.
Where is G. Kero from?
G. Kero is a French label from Cap Ferret, with a boutique in Le Marais, Paris.