29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Smuggler

France

Smuggler is a French menswear tailor founded in 1978 and based in Paris. It makes suits, jackets, shirts and coats in ready-to-wear and made-to-measure versions, using fabrics from leading European mills.

Facts
Founded1978
HeadquartersParis, France
BoutiquesParis and Limoges
OfferReady-to-wear and made-to-measure
Websitesmuggler.fr
Segment
Premium
Categories
MenswearAccessories
Sales channels
Own storesE-commerce

What is Smuggler?

Smuggler is a Paris-based menswear tailor that has embodied French elegance since 1978. It offers both ready-to-wear and made-to-measure (sur-mesure) tailoring, presenting itself as heir to a meticulous craft tradition updated for today. Its guiding motto is Faire du Traditionnel un Art non conventionnel.

Products and positioning

The range covers suits, jackets, trousers, shirts and coats, completed by ties, belts, socks and leather goods. Dedicated wedding and cashmere lines extend the offer. Smuggler selects materials and workshops across Europe and works with cloth from mills such as Dormeuil, Loro Piana, Vitale Barberis Canonico, Scabal and Holland and Sherry.

  • Ready-to-wear and made-to-measure tailoring
  • Wedding suits
  • Cashmere and leather accessories

Distribution

The brand sells through its own boutiques in Paris (Courcelles) and Limoges, where appointments are available, and through its online shop.

Why it matters

Smuggler is one of the established names of French men's tailoring, combining a long heritage with a made-to-measure service that answers demand for personalised suits.

Frequently asked questions

Where is Smuggler from?

Smuggler is a French menswear tailor based in Paris, with boutiques in Paris and Limoges.

When was Smuggler founded?

Smuggler has been making men's tailoring since 1978.

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