Fursac
SMCP · France
Fursac is a Parisian menswear brand founded in 1973 by the brothers Simon and Bertrand Laufer. It focuses on tailoring and a complete daily workwear wardrobe for men and belongs to the SMCP group.
| Founded | 1973, Paris |
|---|---|
| Founders | Simon and Bertrand Laufer |
| Group | SMCP |
| Focus | Men's tailoring and workwear |
| Website | fursac.com |
What is Fursac?
Fursac is a French menswear label founded in Paris in 1973 by two brothers, Simon and Bertrand Laufer. It takes its name from the original workshops in Saint-Étienne-de-Fursac. The brand presents itself as an expression of the French men's wardrobe and is one of the four brands of the SMCP group, alongside Sandro, Maje and Claudie Pierlot.
Products and positioning
Precision and tailoring sit at the centre of the offer, with styles designed for different body types and lifestyles. Fursac describes its core proposition as a complete daily workwear wardrobe that combines comfort and style, with pieces intended to be worn for years and passed on. Quality is framed as a long-term commitment rather than a seasonal message.
- Tailoring and suits for men
- Everyday workwear pieces
- Accessories to complete the wardrobe
Retail
The brand's stores use lacquered wood with black or brass finishes, aiming for what Fursac calls a discreet, familiar and non-intimidating form of Parisian luxury. The company is led by chief executive Louise Bousquet Andreani.
Why it matters
Fursac gives SMCP, a group best known for contemporary womenswear, a dedicated men's tailoring brand with five decades of history. Its emphasis on longevity and a workwear wardrobe positions it within the premium segment of French menswear, where heritage and fit are key differentiators.
Frequently asked questions
Who owns Fursac?
Fursac is one of the brands of the French SMCP group, which also owns Sandro, Maje and Claudie Pierlot.
Who founded Fursac?
Fursac was founded in Paris in 1973 by the brothers Simon and Bertrand Laufer.