Eden Park
Eden Park is a family-run Parisian fashion label that dates back to the mid-1980s. It is known for rugby-inspired clothing and its Pink Bow Tie logo.
| Origin | Paris, France |
|---|---|
| Roots | Mid-1980s |
| Logo | Pink Bow Tie |
| Points of sale | 360 in 35 countries |
| Website | gb.eden-park.com |
What is Eden Park?
Eden Park is a family-run Parisian fashion label whose origins go back to the mid-1980s. It began on Rue de Courcelles in the 17th arrondissement of Paris. The rugby player Franck Mesnel features throughout the brand's own account of its story.
Products and positioning
The label's emblem is the Pink Bow Tie logo, and its identity is tied to rugby heritage. It sells clothing for men, women and children, and has widened the range into:
- Shoes and accessories
- Leather goods
- Fragrance
- Home goods such as bed linen, bath linen and tableware
Distribution
The company reports 360 points of sale in 35 countries, and its website serves several national markets. It has also run partnerships linked to rugby, including a collection with the club Racing 92.
Why it matters
Eden Park is an example of a French brand that built a lifestyle range from a sports-culture starting point.
Frequently asked questions
Where is Eden Park from?
Eden Park is a Parisian fashion label that began on Rue de Courcelles in Paris.
What does Eden Park sell?
It sells clothing for men, women and children, plus shoes, accessories, leather goods, fragrance and home goods.