14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Devernois

France

Devernois is a French women's ready-to-wear brand founded in 1927 and still presented as a family house. It is known for soft French knitwear made in its own workshops.

Facts
Founded1927
OriginFrance
CategoryWomen's ready-to-wear and knitwear
ProductionFrench workshops
Websitedevernois.com
Segment
Premium
Categories
WomenswearAccessories
Sales channels
Own storesE-commerce

What is Devernois?

Devernois is a French women's ready-to-wear brand, describing itself as a French family house since 1927. It offers understated, chic and timeless collections for women.

Products and positioning

The brand is known for soft French knitwear knitted in its own workshops, and some pieces are labelled Made in France. Cashmere and wool feature in parts of the range.

  • Sweaters, cardigans and knits
  • Jackets and coats
  • Trousers, shirts and tops
  • Dresses and skirts
  • Scarves, bags, jewellery, belts and hats

The brand also highlights upcycling and responsible and charitable commitments, including a seasonal October campaign in which 10% of profits go to Ruban Rose.

Distribution

Devernois sells online, with free delivery from EUR 200 and free returns within 30 days, and offers a store locator for its shops.

Why it matters

Devernois is a long-established French maker that has kept production in local workshops while moving its sales online.

Frequently asked questions

Where is Devernois from?

Devernois is a French brand, presented as a family house with French workshops.

What does Devernois sell?

Devernois sells women's knitwear, jackets, coats, trousers, shirts, dresses and accessories.

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