Berenice
France
Berenice is a French ready-to-wear brand based in Paris. A 2010 trade article described it as starting with knitwear and T-shirts and growing into complete looks, accessories and denim.
| Based in | Paris, France |
|---|---|
| Origins | Knitwear and T-shirts |
| Stores in France (2010) | 40 |
| Multibrand stores (2010) | More than 300 |
What is Berenice?
Berenice is a Parisian ready-to-wear brand. In September 2010, when the article used here was published, it was about five and a half years old and led by CEO Frederic Krief. No founder is named in that source.
Products and positioning
The brand began with knitwear and T-shirts. By 2010 it offered complete looks, including jackets, leather, woven and knit pieces and denim, as well as bags, shoes and belts. Menswear and childrenswear were also offered, and the CEO described childrenswear as growing well.
Distribution
The article reported:
- 40 stores in France, of which 20 freestanding and 20 concessions
- Presence in more than 300 multibrand stores
- Two shops in Belgium
- Planned openings in London and Geneva in mid-2011
Headquarters were moving to a former factory on Rue Charlot in Paris.
Why it matters
Berenice is an example of a French fashion brand that expanded from a knitwear base into a broad lifestyle offer through its own stores and concessions. The figures above date from 2010 and may have changed.
Frequently asked questions
Where is Berenice from?
Berenice is a French brand headquartered in Paris.
What does Berenice sell?
It sells womenswear, knitwear, denim, bags, shoes and belts, with menswear and childrenswear also offered as of 2010.