LO NEEL
LO NEEL is a Parisian designer womenswear label with a store in the Marais. It makes ready-to-wear and accessories from plant-based, organic and upcycled materials in small production runs.
| Base | Paris, France |
|---|---|
| Store | 21 rue de Turenne, Paris 4 |
| Key materials | Piñatex, rose petal fibre, organic cotton |
| Production | France, Italy, India |
| Website | loneel.com |
What is LO NEEL?
LO NEEL describes itself as Parisian designer fashion. The label runs a store at 21 rue de Turenne in the 4th arrondissement of Paris and designs women's ready-to-wear, accessories and a men's line.
Products and positioning
The collection includes dresses, shirts, T-shirts, jackets and perfectos, knitwear, trousers and sweats. A Seconde vie line gives garments a second life, and the brand has worked on collaborations such as one with Funktasy.
Materials are at the heart of the label:
- Piñatex, a vegan leather alternative made from pineapple leaves
- Rose petal fibre, a plant-based viscose with a silk-like hand
- GOTS-certified organic cotton
- Upcycled dormant stock from luxury houses
Production is kept to small runs, with Made in France and Made in Italy collections and some pieces produced in India. The brand has been named a laureate of the Prix Chanel 2021.
Why it matters
LO NEEL is an example of the Parisian independent labels using alternative fibres and luxury deadstock to build a sustainable proposition, while keeping a direct relationship with customers through a city-centre boutique.
Frequently asked questions
Where is LO NEEL from?
LO NEEL is a designer label from Paris with a boutique on rue de Turenne in the Marais.
What materials does LO NEEL use?
It uses pineapple leaf fibre, rose petal fibre, GOTS organic cotton and upcycled luxury dormant stock.