Tara Jarmon
Tara Jarmon is a Parisian womenswear brand founded by Canadian-born designer Tara Jarmon more than three decades ago. It makes women's clothing and accessories sold through boutiques and store-in-stores in Europe and Asia.
| Founder | Tara Jarmon |
|---|---|
| Based in | Paris, France |
| Ownership change | Sold to AMS Industries, 2016 |
| Presence | Europe and Asia |
| Website | tarajarmon.com |
What is Tara Jarmon?
Tara Jarmon is a French contemporary womenswear label based in Paris. It was launched more than 30 years ago by Tara Jarmon, a Canadian-born designer who settled in the French capital.
History
Jarmon built her namesake label into an international Parisian brand and in 2006 designed a collection for Target's Go International designer line in the United States. In 2016 she sold the brand to AMS Industries, and in 2017 she handed creative direction to Colombe Campana. In 2018 she launched a new label, Mirae, with her daughter Camille.
Products and positioning
The brand offers women's apparel and accessories in a feminine, Parisian style, sitting in the premium contemporary segment of the French market.
- Women's ready-to-wear
- Dresses, coats and tailoring
- Accessories
Distribution
Tara Jarmon operates free-standing boutiques and store-in-store locations across Europe and Asia, with a presence in markets such as Lebanon and the UAE, and sells through its own online store. Department stores such as Rustan's in the Philippines also carry the brand.
Why it matters
Tara Jarmon is one of the established Parisian contemporary brands, and its transition from founder ownership to a new owner and creative team is typical of the segment.
Frequently asked questions
Who founded Tara Jarmon?
The brand was founded by Tara Jarmon, a Canadian-born designer based in Paris, more than 30 years ago.
Who owns Tara Jarmon?
Tara Jarmon sold her namesake brand to AMS Industries in 2016.