Princesse Tam Tam
France
Princesse tam.tam is a French lingerie and swimwear brand operated, with Comptoir des Cotonniers, by Fast Retailing France. The company entered court supervised reorganisation in 2025, and a divestment plan with 54 stores across both brands was reported as finally approved in February 2026. The buyer was not named in the sources consulted.
| Operator | Fast Retailing France (subsidiary of Fast Retailing) |
|---|---|
| Headquarters | Paris, France |
| Status | Reorganised 2025 to 2026 |
| Segment | Premium and contemporary |
| Main categories | Lingerie, swimwear, homewear |
| Website | princessetamtam.com |
What is Princesse tam.tam?
Princesse tam.tam is a French lingerie brand, written Princesse tam.tam by the company. Its website sells women's lingerie and corsetry, swimwear, pyjamas, homewear and loungewear, plus ready-to-wear and accessories. Its web shop offers free delivery from 80 euros. The sources consulted do not state the founder or founding year, so neither is given here.
Ownership and 2025 restructuring
The brand's website is operated by Fast Retailing France, a Paris based simplified joint-stock company, and the footer credits Comptoir des Cotonniers and Princesse tam tam together. Fast Retailing announced on 23 June 2025 that its wholly owned subsidiary had applied on 20 June to the Paris commercial court for reorganisation, in order to stabilise finances and reshape the store network. The court approved the request on 1 July 2025, according to FashionUnited, which put the combined store count at about 100 in France, with about 500 people working at Fast Retailing France.
In 2023 the group had announced a job protection plan that aimed to close 27 of Princesse tam tam's 69 stores. RetailDetail reported on 27 February 2026 that the court gave final approval to a divestment plan, with 54 stores kept across the two brands, down from about 90. The acquirer was not named.
Products and positioning
The brand sits in the premium segment and is best known for lingerie, with swimwear and homewear as extensions.
Why it matters
Princesse tam.tam is one of the best known French lingerie names, and its restructuring alongside Comptoir des Cotonniers is a reference case for mid-range brands squeezed by ultra-fast fashion and resale platforms.
Frequently asked questions
Who owns Princesse tam.tam?
It was operated by Fast Retailing France, a subsidiary of Fast Retailing. After a 2025 court reorganisation a divestment plan was reported as approved in February 2026, but the buyer was not named in the sources consulted.
What does Princesse tam.tam sell?
It sells women's lingerie and corsetry, swimwear, pyjamas, homewear and loungewear, plus some ready-to-wear and accessories.