Maison Labiche
Maison Labiche is a Parisian brand founded in 2011 that is known for T-shirts with minimalist embroidered slogans. It aims to bring couture-like craftsmanship to wardrobe basics for women, men and children.
| Founded | 2011 |
|---|---|
| Origin | Paris, France |
| Signature | Embroidered T-shirts |
| Technique | Chain stitch embroidery |
| Website | maisonlabiche.com |
What is Maison Labiche?
Maison Labiche is a fashion brand founded in Paris in 2011. Its ambition is to bring couture-like craftsmanship to a wardrobe basic, and it describes itself as community-focused and ethically minded.
History
The brand began with a single product: a white T-shirt in heavyweight cotton with a classic fit and cuffed short sleeves, a design that has changed very little since. Maison Labiche considers itself a pioneer of personalised clothing from the time of its launch.
Products and positioning
Its signature is minimalist embroidery in chain stitch and sewing thread. Words and motifs were first placed over the heart, and the brand now also embroiders on the chest, sleeve and back.
- Embroidered T-shirts, sweatshirts and basics
- Proprietary embroidery fonts including Cursive, Baton and Serif
- Personalisation delivered within 48 hours in France
- La Manufacture service for bespoke orders of ten pieces or more
The brand develops its knitted fabrics in-house, from thread and weave through to fit.
Distribution
Maison Labiche sells through its own stores, its online shop with worldwide shipping, and retail partners.
Why it matters
Maison Labiche showed how a single, well made basic combined with personalisation can become a recognisable brand, turning embroidery into both a design signature and a service.
Frequently asked questions
Where is Maison Labiche from?
Maison Labiche is a French brand founded in Paris in 2011.
What is Maison Labiche known for?
It is known for heavyweight cotton T-shirts with minimalist chain stitch embroidery, often personalised.