Majestic Filatures
Majestic Filatures is a French brand of premium T-shirts and knitwear whose concept began in 1989 with Rolland Chelly. It is known for jersey basics in noble fibres such as cotton, cashmere and silk.
| Concept began | 1989 |
|---|---|
| Founder | Rolland Chelly |
| Country | France |
| Signature | Cotton and cashmere T-shirts |
| Website | majesticfilatures.com |
What is Majestic Filatures?
Majestic Filatures is a French label specialising in high quality T-shirts and soft knit basics for women and men. Production takes place in Paris ateliers.
History
The concept dates back to 1989, when Rolland Chelly set out to make a T-shirt to a noble, high quality standard and developed it together with the knitwear maker Joseph Tricot. This has led to about 35 years of focus on the classic T-shirt. Chelly's approach is linked to advice from his father: if you do something, do it your way.
Products and positioning
The brand positions everyday basics at the premium end of the market through its choice of fibres. It says it was the first brand to offer T-shirts in a blend of 70% cotton and 30% cashmere.
- T-shirts in long-sleeve, loose fit and soft touch versions
- Knitwear: round neck, turtleneck and hooded jumpers, cardigans
- Tops, tank tops, sweatshirts and sweatpants
- Fibres and blends including cotton, cashmere, silk, viscose and linen
Distribution
Majestic Filatures sells through its own boutiques in Paris, online and through multi-brand fashion retailers in Europe.
Why it matters
Majestic Filatures shows how a single basic product can sustain a premium brand for decades when the focus is on materials and fabric innovation rather than seasonal trends.
Frequently asked questions
Where is Majestic Filatures from?
Majestic Filatures is a French brand whose garments are produced in Paris ateliers.
What is Majestic Filatures known for?
It is known for premium T-shirts and knit basics in fibres such as cotton, cashmere, silk and viscose.