AVNIER
AVNIER is a French clothing brand founded in 2014 by the rapper OrelSan and Sébastian Strappazzon. It makes functional, durable clothing and accessories, including a professional line for film and music crews.
| Founded | 2014 |
|---|---|
| Founders | OrelSan, Sébastian Strappazzon |
| Base | France and Switzerland |
| Professional line | Gamme Pro |
| Website | avnier.com |
What is AVNIER?
AVNIER is a French clothing brand founded in 2014 by the rapper OrelSan and Sébastian Strappazzon. It is based between France and Switzerland and describes its mission as creating functional and durable clothing and accessories for professionals in film and music.
Products and positioning
The brand combines elevated basics with technical, outdoor inspired design. Its range includes:
- T-shirts, crewnecks, sweaters and hoodies
- Jackets, trousers and shorts
- Shoes, caps and beanies
- A Gamme Pro line for audiovisual professionals, developed over two years
In 2024 AVNIER launched sneakers designed for music and film professionals.
Collaborations
AVNIER has released capsules with partners including the Breton knitwear maker Saint James, Cupra, Evil Dead and Paléo festival, and has worked with Salomon Advanced on a joint project.
Distribution
The brand sells mainly through its own online store, which is complemented by a second hand platform and archive sales, and through selected outdoor and fashion retailers.
Why it matters
AVNIER is a notable example of an artist founded French brand that has built a distinct functional niche rather than relying on merchandise.
Frequently asked questions
Who founded AVNIER?
AVNIER was founded in 2014 by the French rapper OrelSan and Sébastian Strappazzon.
What does AVNIER sell?
AVNIER sells functional clothing, shoes and accessories, including a professional line for film and music crews.