9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Bruce Field

France

Bruce Field is a French shirt brand founded in 2000, selling shirts and blouses it says are made in France and positioned as high end. It operates 28 locations and offers franchise contracts.

Facts
Founded2000
CountryFrance
ProductsShirts and blouses
Locations28 (franchise directory)
Segment
Premium
Categories
MenswearWomenswear
Sales channels
Own storesFranchise

What is Bruce Field?

Bruce Field is a French brand of shirts and blouses. A French franchise directory dates it to 2000 and describes the products as made in France and positioned at the high end of the market.

Products and positioning

The brand focuses on shirts and blouses, for men and women. It has stores in Paris, including one on Boulevard de Courcelles in the 17th arrondissement, according to a store directory result.

  • Shirts and blouses
  • Made in France
  • High end positioning

Distribution

The franchise directory lists 28 locations and says the brand is offered under a franchise contract. It gives an average store size of 60 to 80 square metres. The directory also quotes investment and revenue figures for franchisees, which are not reproduced here as they are unaudited.

Bruce Field shows how a single product focus, shirts, can be scaled through a franchise network.

Frequently asked questions

Where is Bruce Field from?

Bruce Field is a French shirt brand with stores including Paris.

What does Bruce Field sell?

Bruce Field sells high end shirts and blouses that it says are made in France.

All brands