14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Figaret

France

Figaret is a French shirt brand founded in 1968 by Alain Figaret and based in Biarritz. It began with men's shirts and later added women's collections, ties and cufflinks.

Facts
CountryFrance
Founded1968
FounderAlain Figaret
Based inBiarritz
Core productShirts
Websitefigaret.com
Segment
Premium
Categories
MenswearWomenswearAccessories
Sales channels
E-commerce

What is Figaret?

Figaret is a French shirt brand based in Biarritz. It was founded in 1968 by Alain Figaret and was long known under his full name before becoming simply Figaret.

History

The company began with men's shirts. Over time it extended into women's collections, ties and cufflinks, while shirts remained at the centre of the offer.

Products and positioning

Figaret offers classic and casual shirts, and the white shirt is regarded as a standout piece. Fabrics include Egyptian cotton and "fil d'Ecosse", a fine Scottish thread cotton. The cut is classic and the style restrained and refined, described by commentators as "chic a la francaise".

Positioned in the premium range, the brand sells its collections through its official website, figaret.com, and communicates through Instagram under the name figaretparis.

Why it matters

Figaret is a French shirtmaker founded in 1968 whose identity rests on cut and fabric. Its move from the founder's full name to the single name Figaret marks the end of the Alain Figaret era while the shirt remains the core of the range.

Frequently asked questions

Where is Figaret from?

Figaret is from France and is based in Biarritz.

Who founded Figaret?

Figaret was founded in 1968 by Alain Figaret, starting with men's shirts.

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