EKYOG
EKYOG is a French womenswear brand founded in 2003 in Rennes, Brittany, by Nathalie and Louis-Marie Vautier. It makes women's ready-to-wear, shoes and accessories with a focus on sustainable fashion.
| Founded | 2003, Rennes |
|---|---|
| Founders | Nathalie and Louis-Marie Vautier |
| Country | France |
| Product focus | Women's ready-to-wear, shoes and accessories |
| Boutiques | About fifteen in France |
| Website | ekyog.com |
What is EKYOG?
EKYOG is a French brand of women's ready-to-wear. It was founded in 2003 in Rennes, Brittany, by Nathalie and Louis-Marie Vautier. The company's registered address is in Paris.
Products and positioning
The brand's collections cover women's clothing, along with shoes and accessories. It is positioned in the upper segment and describes its values as sustainable fashion, with an emphasis on environmental responsibility. French business press has described it as a Rennes-based label of organic and fair-trade clothing. It sells womenswear together with shoes and accessories, so that customers can assemble a complete outfit within one brand.
Distribution
EKYOG operates around fifteen boutiques in France. These include franchised stores, among them one opened in Cannes. Alongside its own boutiques, the brand sells through multi-brand retailers and an online shop.
Why it matters
EKYOG is a long-running example of a French sustainable fashion label that built its own retail network of boutiques, combining directly operated and franchised stores, rather than relying only on wholesale.
Frequently asked questions
Where is EKYOG from?
EKYOG is a French brand, founded in 2003 in Rennes, Brittany.
Who founded EKYOG?
EKYOG was founded by Nathalie and Louis-Marie Vautier.